Why I Built iChooseRx

iChooseRx was born out of my own personal experience navigating medications. I started noticing how many FDA-approved drugs contain ingredients I wanted to avoid—artificial dyes and colors, sweeteners, flavors, animal byproducts, titanium dioxide, added sugars, sugar alcohols, endocrine disruptors, gluten, preservatives, and other potentially harmful additives. At first, I was not even aware of all these categories. But as I dug deeper, I realized I was not alone—others were concerned about these ingredients too. And yet, there was no easy way to search or filter drugs based on these concerns. So I built one. Because these inactive ingredients—also called excipients—may actually interfere with the reason you are taking the medication in the first place.

This platform empowers you to align your prescriptions with your values, allergies, and health goals—whether that is avoiding dyes, allergens, additives, etc or finding local pharmacies who carry a specific NDC.

iChooseRx is not about labeling drugs “clean” or “dirty.” It is about **conscious choice**— giving you the data and control to make informed decisions in collaboration with your doctor or pharmacist.